Marketing and Sales Glossary

Common Terms Used When Outsourcing Marketing and Sales

Email marketing
Employee churn rate, also known as staff turnover rate, is the percentage of employees who leave a company within a specific period, often annually. It is a key HR metric used to assess workforce stability.
Account-Based Marketing (ABM)
Account-Based Marketing (ABM) is a strategic B2B marketing approach that zooms in on high-value accounts. Instead of casting a wide net, ABM tailors campaigns to specific target accounts, delivering personalized content and messaging. This precision targeting aims to foster deeper engagement, nurture relationships, and ultimately increase revenue. ABM is akin to a surgeon’s scalpel, honing in on the most promising prospects, making it a favored strategy for businesses seeking to maximize ROI in their marketing efforts.
B2C (Business-to-Consumer) pertains to commerce and transactions conducted between a business and individual consumers. It encompasses retail sales and services directed at the general public.
Brand Identity
Brand Identity goes beyond logos and slogans. It encompasses the essence of a brand, including its values, personality, and image. It’s the way a brand presents itself to the world and how it wants to be perceived. Consistent and compelling brand identity helps build trust, recognition, and loyalty among customers.
Business Development
Business Development encompasses the strategies and activities that companies employ to increase their market presence and expand their operations. It involves identifying growth opportunities, building partnerships, and nurturing relationships with clients and stakeholders. Effective business development contributes to revenue growth and market competitiveness.
Demand generation
Demand generation is the process of creating and nurturing customer interest and demand for a product or service. It involves various marketing strategies and activities aimed at generating leads and driving sales.
E-commerce marketing
E-commerce marketing involves strategies and techniques used to promote and market products or services in an online retail environment. It includes digital advertising, search engine optimization (SEO), email marketing, and social media marketing tailored to e-commerce.
E-commerce refers to the buying and selling of goods and services over the internet. It encompasses a wide range of online activities, including online shopping, electronic payments, and digital marketing.
Email Auto-Responder
Email marketing is a digital marketing strategy that involves sending targeted emails to a group of recipients with the goal of promoting products, services, or building customer relationships.
German-Philippine Chamber of Commerce and Industry (GPCCI)
The German-Philippine Chamber of Commerce and Industry (GPCCI) is an organization that promotes economic and trade relations between Germany and the Philippines. It supports businesses, fosters networking, and facilitates cooperation.
Greenwashing is a marketing practice where a company exaggerates or misrepresents its commitment to environmental sustainability to appear more environmentally responsible than it actually is.
Hold messaging
Hold messaging refers to recorded messages or information that is played to callers when they are placed on hold during a phone call. Hold messaging may include promotional content, information about services, or music.
Inbound Marketing
Inbound Marketing is a strategy focused on attracting and converting leads through valuable content and personalized experiences. It replaces traditional outbound methods with educational content and customer engagement, building trust and guiding potential customers through the decision-making process.
Inbound Sales
Inbound Sales shifts from actively pursuing customers to attracting them through tailored content and solutions. It nurtures leads who have expressed interest, creating a customer-centric sales experience that increases satisfaction and conversion rates.
Lead Generation
Lead Generation refers to the strategies used to attract potential buyers or clients. It involves identifying and nurturing individuals or organizations who have shown interest in a product or service and guiding them through the sales funnel. Effective lead generation tactics include content marketing, email marketing, social media engagement, and search engine optimization, all aimed at converting leads into loyal customers.
Outbound Sales
Outbound Sales is a proactive approach where salespeople initiate conversations with potential customers. This can include cold calling, email outreach, or direct sales efforts. Outbound sales strategies aim to identify and engage prospects who may benefit from a product or service, driving revenue growth.
Outsourced Digital Marketing
Outsourced Digital Marketing involves outsourcing digital marketing activities such as SEO, content marketing, and social media management to specialized agencies to enhance online visibility and brand awareness.
SEO (Search Engine Optimization)
SEO, or Search Engine Optimization, encompasses techniques used to increase website visibility on search engine result pages. This includes optimizing website content, meta tags, and backlinks to improve organic search rankings. Effective SEO drives organic traffic, enhances online presence, and boosts website performance.
Social Media Management
Social Media Management entails overseeing and executing a company’s social media strategy. This includes creating and scheduling content, engaging with followers, monitoring trends, and analyzing performance metrics to enhance a brand’s online presence and engagement with its audience.
Content Strategy
Content Strategy encompasses the planning, creation, delivery, and governance of content. It involves defining clear objectives, identifying target audiences, and establishing guidelines for content production and distribution. A well-defined content strategy ensures that content aligns with business goals and resonates with the intended audience.
Customer Relationship Management (CRM)
CRM goes beyond software; it represents the visual and conceptual representation of a company’s values, personality, and image. It encompasses strategies, technologies, and practices aimed at managing and nurturing customer interactions and relationships. CRM helps businesses build lasting connections with customers, drive sales, and enhance brand loyalty.
Sales & Marketing Outsourcing
Sales & Marketing Outsourcing entails outsourcing sales and marketing activities such as lead generation, content creation, and digital advertising. Outsourcing sales and marketing functions expands market reach, increases brand visibility, and drives revenue growth.