Outsourcing continues to transform how companies build teams, deliver services, and access specialized skills — and Europe is emerging as one of the world’s top regions for high-quality, cost-effective talent. Thanks to growing tech ecosystems, multilingual professionals, and government-backed digital infrastructure, countries across South- and Eastern Europe are becoming strategic outsourcing hubs.
In fact, 92% of Global 2000 companies were already leveraging IT outsourcing as of 2023, and the demand continues to grow as businesses embrace distributed teams, hybrid work models, and global hiring strategies.
But with so many countries to choose from, where should you look for the best outsourcing value in Europe?
Let’s break down the four top European outsourcing destinations in 2025 — with a special spotlight on Macedonia, a rising star in the region and the home of one of Emapta’s fastest-growing offices.
Why Europe Is a Fast-Rising Outsourcing Region
Europe — especially Eastern and Southern Europe — offers a rare combination of technical expertise, cost efficiency, time zone compatibility, and cultural alignment. Here’s why more companies are turning to Europe for their outsourcing needs:
Strong Digital Infrastructure
Many Eastern European nations have invested heavily in IT education, broadband access, and STEM programs — meaning their workforces are tech-savvy, well-educated, and highly proficient in English.
Cost-Effective Labor Markets
Compared to Western Europe, North America, or Australia, labor costs in countries like North Macedonia, Romania, and Poland can be 40–70% lower without compromising on talent quality.
Convenient Location and Time Zones
Europe’s geographical location allows for overlapping work hours with both Asia-Pacific and North America. This makes coordination, collaboration, and service delivery much smoother — especially with nearshore or regional teams.
A Thriving AI and Startup Ecosystem
Eastern Europe is home to some of the most dynamic AI and startup communities in the world. Poland, Romania, and Macedonia have seen a surge in AI-driven projects and government-supported digital transformation, fueling innovation across the region.
Macedonia: Europe’s Hidden Gem for Outsourcing
Macedonia (Republic of North Macedonia) is quickly becoming one of Europe’s most strategic outsourcing destinations — and for good reason. With a rapidly growing tech talent pool, stable business climate, and English-speaking professionals, Macedonia offers all the benefits of Eastern Europe with even less saturation and competition.
Why Outsource to Macedonia?
Highly educated workforce with a focus on IT, engineering, and finance and accounting
Strong English proficiency and cultural alignment with Western markets
Significant cost savings vs. Western Europe and the U.S.
Low saturation compared to traditional outsourcing hotspots
Emapta established its Macedonia office in 2022, and it’s quickly become a flagship nearshore delivery center for European and global clients. Whether you need customer support, software development, finance, or back-office support, Emapta Macedonia offers scalable, secure, and fully customizable teams — built to your specs.
Explore Emapta’s Macedonia location and
discover how we’re unlocking elite European
talent for businesses worldwide.
Poland: The Established Outsourcing Powerhouse
Poland remains a top outsourcing destination in Eastern Europe, especially for companies needing large-scale IT services or customer experience support. It offers:
Over 400,000 ICT professionals
Access to major cities like Warsaw, Krakow, and Wroclaw with modern infrastructure
A strong education system and high English proficiency
However, its popularity has driven up labor costs, and demand for talent has made competition fierce. Businesses may encounter longer lead times and higher prices when sourcing teams here compared to less saturated markets like Macedonia.
Romania: High Potential, But Facing Talent Shortages
Romania has grown its outsourcing sector rapidly over the past decade, especially in BPO and software development. The country provides:
A large pool of STEM graduates and multilingual professionals
EU membership and GDPR alignment
Major business hubs in Bucharest, Cluj-Napoca, and Timișoara
But as Romania’s economy expands, so does its local demand for talent — causing a tight labor market and rising salaries. Some companies are finding it harder to scale cost-effectively or retain teams over the long term.
Ukraine: High Skill Levels, Ongoing Risk
Before the war, Ukraine was one of Europe’s premier outsourcing destinations. It remains home to world-class developers and engineers, with many continuing to work remotely despite the conflict.
However, the instability and infrastructure concerns caused by the war present challenges. For companies prioritizing continuity, compliance, and low operational risk, alternative destinations like Macedonia or Poland may offer more predictable environments.
Comparing Europe’s Top Outsourcing Countries
Why Emapta is the Ideal Partner for European Outsourcing
At Emapta, we help companies access global talent through fully tailored, secure, and scalable outsourcing solutions. Our Macedonia team is a perfect example of how we build dedicated remote teams that feel like an extension of your own.
We manage everything from sourcing and onboarding to compliance and infrastructure — so you can focus on growth while we build your dream team.
Direct control over your remote team
Enterprise-grade data security (ISO 27001, SOC 2 certified) and GDPR compliance
English-fluent professionals aligned with your time zone
Flexible engagement models — no long-term lock-ins
Deep expertise in tech, finance, CX, admin, and more
Whether you’re scaling fast or need to optimize your workforce cost-effectively, our Europe-based talent hubs (especially in Macedonia) are ready to support your goals.
Ready to Explore Outsourcing in Macedonia?
Macedonia offers a unique opportunity to build high-performing remote teams — with less competition, lower costs, and top-tier European talent.
If you’re considering expanding into Europe or need to overcome local talent shortages, now is the perfect time to explore outsourcing in Macedonia with Emapta.
Emapta is a trailblazer in the outsourcing industry, redefining traditional outsourcing by creating a new standard for how businesses leverage offshore and nearshore teams. With a focus on providing dedicated teams from the world’s most skilled talent hubs, Emapta goes beyond cost reduction to deliver true value, optimizing operational efficiency and resource management for its clients.
Operating in over 30 countries, Emapta celebrates 15 years of consistent growth, supporting over 900 clients with a global workforce of more than 10,000 team members. The company’s commitment to employee welfare has earned it recognition as one of the “Best Companies to Work For in Asia” and contributes to one of the lowest attrition rates in the industry.
Emapta’s innovative staffing solutions are tailored to meet the evolving needs of its clients, ensuring each partnership is productive, sustainable, and forward-thinking. By continuously adapting to market demands, Emapta remains at the forefront of outsourcing, setting the stage for the future of work.
