CASE STUDY

How Re-Leased Strengthens PropTech Operations with Cross-Functional Offshore Support

Re-Leased is continuously innovating their property management software to help real estate businesses run smarter. By partnering with Emapta to bring in global specialists across customer data, customer support, finance, and tech, they added capacity to keep pushing the platform forward.

Industry:

Real Estate, Technology

Network Size:

220+ employees

Headquarters:

New Zealand

Re-Leased Partners with Emapta for Guided Growth
“What we’ve been most impressed with is really just being able to have a true partner throughout our outsourcing journey.”
Scott Shooter

Director of Global Customer Support and Data, Re-Leased

Real estate businesses had long been held back by legacy tools and disconnected processes that created more friction than value. Re-Leased set out to build something better.

Today, their AI-first commercial property management platform helps property people run smarter, more resilient real estate businesses. The platform brings lease management, property operations, arrears and credit control, budgeting and reporting into one connected system, with deep two-way integrations into leading accounting platforms including Xero, QuickBooks, Sage Intacct and NetSuite.

As the company continued to gain momentum, they looked to scale in a way that felt sustainable and well supported. Scott Shooter, Director of Global Customer Support and Data at Re-Leased, reflects on how Emapta helped shape that experience through a more hands-on outsourcing engagement.

Years in Business:

13+ years

Remote Team:

38 team members with Emapta

Highlights:

• 40k+ users
• 470,000+ leases managed on the platform

The Challenge

Scaling Fast Without Adding Internal Pressure

From a passionate startup, Re-Leased grew to one of the largest cloud-based platforms in the sector, leading the industry’s shift to AI. The company serves property managers, landlords and investors across the United States, Canada, the United Kingdom, Australia and New Zealand, managing over 470,000 leases worldwide. Just as they set out to transform real estate, they had to rethink their workforce strategy.

Scott shared what drove the decision, “What led us to consider outsourcing was being able to really scale the team quickly and efficiently without needing to then put a whole bunch of effort in from outside.”

As they evaluated their options, Re-Leased aimed to:

  • Find talent across multiple functions who understand the needs of real estate businesses
  • Support expansion without slowing down operations
  • Increase capacity through a solution that was low-lift, simple to implement, and sustainable to manage
The Turning Point

Building a Global Team with a Hands-On Partner

“We were looking for a partner who was going to be able to kind of hold our hand throughout the entire experience and really just make it as easy as possible for us,” Scott recalled.

In 2024, they found that in Emapta. With deep experience across the core functions Re-Leased was looking to strengthen, the partnership helped them access the top 1% of global talent across the following roles:

  • Customer Data Specialists
  • Customer Support Specialists
  • AR & Billing Specialists
  • Full Stack Developers
  • Accountant
  • Customer Success Manager

As Scott put it, “It made a difference knowing we were working with a partner who had been around for quite some time and had a lot of experience across the roles and functions we were looking to introduce.”

Other key aspects of the solution included:

  • Emapta handled local employment, facilities, HR, and compliance for offshore staff
  • Continuous guidance across every stage of the outsourcing journey
  • A structured onboarding process that enabled faster ramp-up
  • Multiple enablement teams from Emapta working together on the rollout
The Impact

A Stronger Operational Foundation Across Key Functions

Helping real estate businesses manage portfolios more easily takes more than great software alone. It also takes the right people behind the platform, and that is where Re-Leased’s offshore team continues to make a difference.

Through their partnership with Emapta, the software company is better positioned to:

  • Reinforce their onshore teams’ ability to better serve clients through the platform
  • Build a stronger operational foundation for long-term performance and scalability
  • Move forward with greater confidence in their workforce strategy, supported by a trusted advisor

Encouraged by the progress so far, Scott confirmed that Re-Leased sees more opportunity to grow with Emapta. “Absolutely. We’re always looking at bringing in new team members over time, and we’ll continue to do so where we can.”

Key Takeaways

  • Match the model to the mission. Find an approach that fits your workflows and does not add unnecessary complexity to your business.
  • Choose a partner who’s invested in your success. Rather than just filling seats, look for one who takes ownership of the entire journey and treats your growth as their own.
  • Plan before you scale. Define what success looks like, clarify the roles you need, and make sure key decisions are mapped out before outsourcing begins.
  • Set the right systems upfront. Outsourcing works better when the workflows, tools, and internal structure are already in place to support new team members.

“I think the biggest thing that needs to happen is really having structured planning as part of the process. Make sure that you’ve ticked off all the boxes, and you know what you want before getting ready to outsource.” – Scott Shooter, Director of Global Customer Support and Data, Re-Leased

Real Estate Innovation Backed by the Right Team

Reflecting on their experience working with Emapta, Scott shared, “What we’ve been most impressed with is really just being able to have a true partner throughout this journey. That’s been one of the most important things for us.”

With a dedicated global team handling customer support, data, finance, and development, Re-Leased can keep their focus where it matters most: consistently improving the platform that thousands of clients depend on. Every role filled is one less operational burden, and one step closer to making property management simpler for real estate businesses around the world.

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