CASE STUDY
CAAPS’ Strategic Expansion with Emapta – Case Study
CAAPS, a company in smart solutions across nineteen countries, needed a way to support their rapid growth without incurring excessive costs. Their innovative software streamlined manual processes, but scaling up posed challenges. They required a flexible, cost-effective solution that could sustain their business vision while maintaining the quality their clients relied on.
The Challenge
CAAPS’ growth was constrained by high operational costs and the complexities of local hiring. As the company sought to expand its operations, they faced the challenge of scaling up while keeping expenses in check. The advisory board’s aggressive growth targets placed additional pressure on CAAPS’ leadership to find a strategic solution that would allow them to expand efficiently.
Three options were evaluated:
- Resourcing locally
- Full outsourcing
- Offshoring
The cost of expansion in their home country, Australia, proved to be unsustainable. They needed a partner who could offer a solution without compromising quality or the company’s core values.
The Solution
CAAPS’ leadership explored various locations across India, the Philippines, and Malaysia. During his visit to Manila, Chris Winfield-Blum, the company’s Chief Operating Officer at the time, discovered Emapta. He found that Emapta’s business model offered more than just an offshore team — it provided a true partnership that resonated with CAAPS’ corporate values.
CAAPS was particularly drawn to Emapta’s commitment to transparency and the flexibility to tailor staff packages that met their operational needs. The solution allowed CAAPS to build a small, agile team of 6-10 people in Manila, avoiding the $200,000 investment they would have needed in Australia.
The proper evaluation of offshore staffing providers took about three months, exploring the Philippines and India for offshoring. LachIan made several trips and joined multiple business tours, and finally decided to position his offshore team in the Philippines.
Access to Highly-Skilled Talent
CAAPS required a team of 6-10 skilled professionals, specializing in transforming manual processes through their software solutions. Emapta helped CAAPS source the right talent to meet their expansion goals while staying within budget.
Cost Efficiency and Savings
By setting up a dedicated team in Manila, CAAPS reduced labor costs significantly compared to local hiring. The operational transparency and flexibility Emapta offered allowed CAAPS to reinvest in other areas of their business.
Cultural Alignment and Integration
The team in the Philippines worked closely with CAAPS’ internal teams, aligning with the company’s values and maintaining high performance. The collaborative culture fostered by Emapta ensured seamless integration of the offshore team.
The Results
With the support of Emapta, CAAPS successfully built its offshore team, reducing operational costs while driving growth across new markets. The dedicated team in the Philippines delivered consistent, high-quality results, enabling CAAPS to focus on strategic expansion. The scalable workforce provided by Emapta continues to support CAAPS’ long-term global growth plans.
CAAPS, a company in smart solutions across nineteen countries, needed a way to support their rapid growth without incurring excessive costs. Their innovative software streamlined manual processes, but scaling up posed challenges. They required a flexible, cost-effective solution that could sustain their business vision while maintaining the quality their clients relied on.
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Tim Vorbach
Founder
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