CASE STUDY
40% Productivity Increase for a Home Care Provider Through Dedicated Global Talent
Discover how a leading home care provider improved efficiency and profitability by building a compliant, scalable offshore model to support its growing franchise network.
Industry:
Healthcare
Network Size:
650+ offices worldwide
Headquarters:
Omaha, Nebraska
A leading UK home care provider was expanding across its franchise network while working to maintain consistent, high-quality care for older adults in their own homes.
As demand grew, local teams faced rising recruitment and administrative workloads. Managers needed more time to support clients, caregivers, and long-term business growth.
By partnering with Emapta, the company built a scalable offshore model now supporting 40+ franchise locations. The partnership delivered a 40% productivity increase and 80% reduction in administrative bottlenecks.
Years in Business:
Since 1994
Remote Team:
45 Emapta employees
“If another business is considering outsourcing, I would say: absolutely take the jump. It’s daunting at first because it’s new. However, so far, it’s been the best decision we’ve made for the business.”
Leading UK Home Care Provider
The Challenge: When Growth Outpaces Capacity
As demand for in-home care services increased, administrative responsibilities grew just as quickly.
Recruitment coordination, onboarding, and day-to-day operational support began consuming valuable time that managers would have rather spent supporting clients, caregivers, and franchise growth.
“We wanted to increase our capacity on the ground for our clients,” explained one of the franchises’ General Manager. “We wanted more face-to-face opportunities and capacity.”
The challenge extended beyond individual offices. As the franchise network expanded, maintaining consistent recruitment processes, operational efficiency, and compliance across multiple locations became increasingly complex.
Several operational issues began limiting growth:
- Recruitment bottlenecks delayed caregiver hiring and slowed service delivery.
- Rising operating costs made it harder for franchise locations to scale efficiently.
- Management capacity was increasingly tied up with administrative work rather than strategic priorities.
Leadership knew the solution needed to do more than reduce costs. They wanted a staffing partner capable of strengthening operations while preserving the company’s culture, maintaining compliance, and giving franchise teams more time to focus on delivering quality care.
The Turning Point: Building a Smarter, Scalable Workforce
After carefully evaluating more than 25 outsourcing providers, the company selected Emapta based on their experience supporting both healthcare organizations and franchise businesses.
The relationship began with a clear objective: create a dedicated offshore support model that could relieve administrative pressure while integrating seamlessly with local operations.
“If I’m honest, I thought it was going to be quite a long process and quite difficult,” recalled the Manager. “How wrong I was!”
A Seamless Transition
Rather than simply supplying resources, Emapta worked closely with the company throughout onboarding, recruitment, and implementation.
“Our experience with Emapta so far has been really seamless,” the Executive explained. “The process for finding candidates has been so informative and of such a high quality that there were no questions unanswered.”
The partnership introduced dedicated offshore professionals who now support recruitment administration, marketing, payroll coordination, scheduling, compliance, and numerous other operational functions across the network.
Through Emapta’s end-to-end HR, recruitment, payroll, and compliance support, administrative responsibilities that once consumed local managers’ time were transferred to highly skilled specialists, allowing leadership to refocus on clients and business growth.
Beyond recruitment, the organization also gained access to Emapta’s large talent network, spanning more than 45 specialized roles. This gave the business more flexibility as their operational needs change.
One Team, Shared Goals
From the very beginning, leadership wanted offshore professionals to feel like a genuine extension of the business rather than an external support team.
“It was really important for us that our Emapta team felt part of our team despite being 10,000 miles away.”
Daily communication, regular team meetings, ongoing collaboration, and shared business objectives helped create a unified culture across locations. Rather than operating separately, offshore professionals became fully embedded within day-to-day operations while supporting the same commitment to exceptional client care.
At the same time, every engagement was structured using GDPR- and IDTA-compliant processes, giving the organization confidence that operational efficiency could improve without compromising data privacy or regulatory compliance.
The Impact: Higher Productivity, Lower Costs
What began as a pilot to ease administrative pressure quickly evolved into a scalable staffing model supporting franchise locations across the organization.
By shifting time-consuming operational tasks to dedicated offshore professionals, local teams gained the capacity to focus on what mattered most: delivering quality care, supporting caregivers, and driving business growth.
The partnership produced measurable improvements across the business:
- 40% increase in productivity compared to local teams performing the same functions.
- £12,000–£15,000 in annual savings per full-time employee without compromising quality.
- 41 franchise locations supported through Emapta’s scalable offshore staffing model.
- 80% reduction in administrative bottlenecks, accelerating recruitment and operational processes.
- Zero data compliance issues, supported by GDPR- and IDTA-compliant processes and ISO 27001/27701-certified systems.
Beyond the numbers, leadership emphasized that the quality of talent proved just as valuable as the operational improvements.
“So far, I’m most impressed with the skill set of the candidates that were presented. We had lots of options, and the skill set of the candidates, along with the communication from Emapta’s team, made our experience really successful.”
What started as dedicated support for recruitment administration became a workforce model capable of helping franchise locations scale more efficiently while maintaining operational consistency across the network.
Why Outsourcing with Emapta
This partnership demonstrates how Emapta combines dedicated talent, scalable workforce solutions, and hands-on support to help companies improve operational efficiency while maintaining consistent service quality.
A Franchise Model Built to Scale
Emapta gave each franchise location access to dedicated offshore talent while helping maintain consistent standards, visibility, and operational control across the network.
Access to High-Performing Talent
Through Emapta’s recruitment process, the organization quickly found skilled professionals who could support daily operations and meet the company’s quality expectations.
Seamless Team Integration
Offshore professionals were integrated into daily meetings, workflows, and team communication, helping them operate as a true extension of the local business.
Cost Efficiency That Supports Growth
The partnership reduced operating costs while creating more capacity for client care, franchise growth, and higher-value management work.
A Partnership Beyond Recruitment
Emapta supported the business through recruitment, onboarding, HR, compliance, and ongoing account management, making the transition easier from day one.
Looking Ahead: Building on a Strong Foundation
What began as a solution to relieve administrative pressure has evolved into a scalable workforce model that gives franchise teams more time to focus on clients, caregivers, and business growth.
As the partnership continues to grow, the organization is well positioned to expand its offshore workforce while maintaining the consistent standards and collaborative culture that have contributed to its success.
For organizations considering dedicated offshore staffing, the General Manager offers simple advice:
“If another business is considering outsourcing, I would say: absolutely take the jump. It’s daunting at first because it’s new. However, so far, it’s been the best decision we’ve made for the business.”
Build World-Class Teams With Top 1% of Global Talent
Growth shouldn’t require choosing between day-to-day operations or strategic priorities. This success story shows how the right dedicated staffing partner can help organizations increase capacity, improve productivity, and scale with confidence.
Whether you’re looking to streamline operations, reduce costs, or build a high-performing global team, Emapta provides the people, expertise, and support to help you achieve your goals.
Talk to our growth experts today and discover how dedicated outsourcing can help your business grow faster, operate smarter, and create lasting value.
We place integrity at the heart of everything we do and truly value the human experience. That’s why, for clients, it’s a profound and transformational process that gives them the opportunity to achieve the business growth they desire.
Tim Vorbach
Founder
High-Performing Dedicated Teams
We help you build and operate your team transparently, efficiently, and equitably for both you and your talented workforce.
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