In this episode of The B Better Podcast Show, host Tim Jones sits down with Inge Zwick, Executive Director, Head of Europe, and ESG Lead at Emapta, to reflect on the company’s B Corp journey, what it has meant for the business, and what purpose-led outsourcing looks like in practice.
What Purpose-Led Outsourcing Really Looks Like in Practice
As more businesses build remote teams across borders, questions around fair pay, worker wellbeing, and responsible outsourcing are becoming impossible to ignore. Zwick offers a behind-the-scenes look at how Emapta hires and supports talent across multiple countries, from ensuring compliance with local labor laws and benefits to creating strong human connections between offshore team members and onshore clients.
The conversation also explores the company’s path to B Corp certification, including the realities of navigating complex global structures, the role of transparency in client selection, and how B Corp has helped galvanize internal pride while strengthening external credibility.
B Corp is more than just a badge. For Emapta, it has been about creating real impact, building trust, and harnessing the energy and momentum that comes from being part of a wider community of like-minded businesses.
Tim and Inge also dive into how AI is reshaping roles and operations, highlighting where automation can drive efficiency, and why people and culture remain central to long-term success.
Whether you’re considering outsourcing for the first time or looking to align your business model with purpose and impact, this episode offers practical insights into building high-trust teams, strengthening community outcomes, and scaling responsibly.
