CASE STUDY
Reusable Solutions Company Saves 50% with Emapta - Case Study
Learn how a sustainability-focused startup scaled its sales engine through a nearshoring strategy, building a dedicated outbound team to support rapid growth without compromising its mission.
Industry:
Sustainability
Network Size:
750+ Locations in Across Ireland, the UK & the USA
Headquarters:
Dublin, Ireland
A sustainability-focused startup is changing how the world thinks about waste, one reusable cup at a time. What started in Dublin as a simple alternative to single-use packaging has grown into a reuse network with over 750 partner locations across Ireland, the UK, and the US. Their deposit-and-return system makes it easy for customers to embrace sustainability without sacrificing convenience.
Years in Business:
7 years
Recognitions:
Business All-Star Accredited,
HPSU Startup Status
Highlights:
50% Cost Savings, Achieved Early ROI
The Challenge
The Turning Point - Boosting Sales with Top 1% Talent
But as demand increased, so did the pressure to grow their sales engine —and fast. Finding outbound sales reps locally became a challenge. That’s why the company turned to a nearshoring strategy, partnering with Emapta to build a dedicated team that could support their growth without compromising their mission.
As the innovative reuse company geared up for expansion, they needed an outbound sales team to drive partnerships with cafés, hospitality venues, government facilities, and more. But Ireland’s tight labor market posed a major hurdle. For a startup built on momentum, time was a luxury they couldn’t afford. Delays in team expansion threatened to slow growth and stall their entry into new markets.
Fierce Local Hiring Competition: Intense demand for outbound sales talent made it difficult to build a local team.
Limited Talent Availability: Finding qualified sales agents within Ireland proved challenging, slowing team expansion.
Urgency to Scale Quickly: The startup needed to grow its sales reach fast to support its launch and market entry.
After an extensive online search, this eco-solutions company chose Emapta for its nearshore offering, strong talent pool, and consultative support. A dedicated Customer Experience Manager—standard for every Emapta client—guided the transition, leaving a strong impression. The company successfully built a sales team in North Macedonia, enabling them to scale without the typical hiring delays.
Nearshore Support Strategy
The sustainability startup partnered with Emapta to build a dedicated outbound sales team in North Macedonia, a high-skill talent hub just one hour ahead of Ireland.
Time Zone and Communication Compatibility
Close time zone alignment with the UK (1 hour ahead) and strong English proficiency enabled seamless and efficient collaboration between the nearshore and in-house teams.
Fast Team Deployment
The team was fully up and running within six weeks, boosting sales capacity without the delays of local hiring.
The Results - Momentum That Serves the Mission
With the right talent in place, results followed quickly. The Emapta team brought strong communication, drive, and a clear sense of ownership to the table—qualities that helped the sustainability startup build early momentum and make the most of their expansion strategy.
Saved 50% on Staffing Costs
The company cut their labor costs in half, freeing up resources for product development and customer service.
Early ROI Through Rapid Team Setup
The nearshore team began delivering qualified leads just three weeks after its initial setup, supporting early market momentum.
Doubled Team Size to Boost Capacity
After early success with 5 team members, the startup scaled to 9 seats with Emapta to support continued growth.
Doubled Team Size to Boost Capacity
After early success with 5 team members, the startup scaled to 9 seats with Emapta to support continued growth.
Empowered to Keep Growing
For other mission-driven startups, this company’s story shows the value of starting lean, moving fast, and choosing a partner who can deliver with purpose. And as a certified B Corp, Emapta is proud to support businesses working toward a more sustainable future.
Now that the eco-solutions company has a dedicated team embedded in their sales process and working seamlessly with their in-house staff, they’re better positioned to build traction across new markets. As they expand, the focus is on refining performance and deepening outreach to connect with more establishments embracing reusable solutions. By combining strategic growth with operational flexibility, they’re paving the way for impact at scale.
We place integrity at the heart of everything we do and truly value the human experience. That’s why, for clients, it’s a profound and transformational process that gives them the opportunity to achieve the business growth they desire.
Tim Vorbach
Founder
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