CASE STUDY
How Belle Property Scaled 45%
Scaling a real estate business requires more than ambition—it demands strategic decisions that align resources, enhance productivity, and improve customer satisfaction.
For Belle Property, a thriving Australian real estate company, one such decision was outsourcing.
By partnering with Emapta, Belle Property built a highly efficient offshore team, enabling significant growth and operational excellence.
In just 18 months, the company hired 21 offshore staff in the Philippines to support critical administrative functions, which boosted the company’s growth by more than 45% just last year.
This is how Belle Property leveraged Emapta real estate outsourcing services to drive growth and efficiency.
The Challenge - Growing Without Overburdening Staff
For Belle Property, the challenge was clear: with a growing workload, their in-house team was stretched thin. Key staff spent valuable time on administrative tasks that could be handled more effectively elsewhere.
“We realized that we needed additional administration support and decided to build a team in the Philippines,” said Jodie Loveday, COO and Partner.
The goal was to allow in-house staff to focus on high-value, client-facing tasks, improving both productivity and customer service.
“We wanted to use our current staff in the office more in a face-to-face client-based role,” Jodie explained. “The best way to do that was to remove their time spent on the computer and outsource people to complete those tasks.”
The Turning Point - Choosing Emapta as Outsourcing Partner
After interviewing several recruitment companies in the Philippines, Belle Property chose Emapta for their flexibility and tailored approach.
“Emapta is very flexible,” Jodie said. “They provided a Customer Service Manager who took the time to strategize with us on what our vision was. Since then, they made the vision come alive.”
Moreover, Emapta guided Belle Property through the outsourcing process, making it straightforward and stress-free.
“Building the offshore team was easy, it was quite seamless. We were very new to the industry of outsourcing, and I feel Emapta led us in every single way.”
Jodie Loveday | Co-Owner, Belle Property
The Results - Driving Growth and Efficiency
Belle Property’s partnership with Emapta delivered significant benefits, from improved productivity to cost savings.
Enhanced Customer Service and Productivity
With their offshore team managing administrative work, Belle Property’s in-house staff could focus entirely on client-facing roles.
“We are using our team now very effectively in front of clients and dealing with customers, doing what they’re best at,” Jodie shared.
By shifting administrative tasks to their offshore real estate assistants, Belle Property was able to improve both client satisfaction and overall efficiency.
Cost Savings and Competitive Advantage
One of the standout benefits of outsourcing to the Philippines is the cost efficiency it offers. Jodie estimated that hiring offshore staff is 45% cheaper than hiring locally.
“The flexibility we get from Emapta has allowed us to scale faster and more cost-effectively,” Jodie explained. By reinvesting these savings, Belle Property could expand operations and stay ahead of the competition.
Scalable Operations and Rapid Growth
Belle Property’s offshore team now comprises 21 staff, supporting roles in Sales marketing, property management services, and personal assistant functions.
“Much of our growth is due to the solid administration team here in the Philippines,” Jodie said.
This growth is particularly evident in the Property Management department, which has tripled the number of properties under its management.
“We’ve achieved this growth through quality and customer service, which we wouldn’t have been able to do if we hadn’t outsourced all the mundane administrative tasks.”
Building a Collaborative Culture
One of Belle Property’s most significant achievements has been fostering a collaborative and trusting team culture across their in-house and offshore staff.
“We have a team that trusts each other, that works collaboratively and looks out for one another,” Jodie shared. “We have a culture that is a ‘we’, not ‘me’ mentality, and the team here live and breathe that.”
This culture of collaboration has strengthened relationships within the team and ensured consistent quality in client service.
Why Emapta is the Preferred Partner for Real Estate Outsourcing
Belle Property attributes much of their outsourcing success to Emapta’s tailored and supportive approach.
Flexibility and Customization
Emapta helped Belle Property design a team that aligned with their vision. “Emapta offers flexibility in every possible way. They helped us build the best team, in the best location, with the best candidates,” Jodie said.
Guidance and Support
For a company new to outsourcing, Emapta’s leadership was invaluable. “Emapta made it really easy for us. I feel that we wouldn’t be the business we are and have the growth we have without Emapta behind us.”
Operational Excellence
Emapta’s ability to handle recruitment, onboarding, and administrative support allowed Belle Property to focus on strategic priorities.
A Bright Future
Belle Property’s journey with outsourcing is far from over. With plans to expand their offshore team further, they’re carefully analyzing tasks to determine which can be outsourced to the Philippines.
“We absolutely have plans to expand our operations with Emapta,” Jodie said. “We are now looking to numerous areas to build that team in the Philippines.”
Her advice to other businesses considering outsourcing? “It can be scary and nerve-racking, but Emapta makes it easy. There’s a lot of growth you can achieve by outsourcing tasks to someone you can truly trust.”
Key Takeaways for Business Owners
Belle Property’s experience demonstrates the transformative potential of outsourcing for real estate companies:
Improved Efficiency
Outsourcing administrative tasks allows in-house teams to focus on client-facing roles, improving productivity and customer service.
Scalable Growth
Offshore teams provide cost-effective support, enabling businesses to scale rapidly.
Collaborative Culture
Building a trusting, collaborative team is possible with the right outsourcing partner.
For leaders exploring how to scale a real estate business through outsourcing, Belle Property’s success is proof that a strategic partnership can drive measurable results.
We place integrity at the heart of everything we do and truly value the human experience. That’s why, for clients, it’s a profound and transformational process that gives them the opportunity to achieve the business growth they desire.
Tim Vorbach
Founder
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We help you build and operate your team transparently, efficiently, and equitably for both you and your talented workforce.
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