CASE STUDY

40% Productivity Increase for a Home Care Services Leader Through Offshore Excellence

Discover how a leading home care provider improved efficiency and profitability by building a compliant, scalable offshore model to support its growing franchise network.

Industry:

Healthcare

Network Size:

650+ offices across the US and Canada

Headquarters:

Omaha, Nebraska

In the competitive home care industry, ensuring smooth operations while maintaining cost efficiency can mean the difference between steady growth and stagnation.

For a leading home care provider, this balance became increasingly difficult as administrative workloads expanded and recruitment demands surged.

In desperate need of boosting efficiency and profitability, and after carefully considering up to 25 possible outsourcing partners, the home care leader began collaborating with Emapta.

To tackle some of the biggest challenges faced by the company, Emapta built a scalable offshore model that now supports more than 40 franchise branches—all while remaining fully compliant with strict UK data regulations.

Results went beyond expectations. By partnering with Emapta, the company achieved a 40% increase in productivity and annual cost savings of over £12,000 per employee.

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Years in Business:

25+

Remote Team:

45

Highlights:

£12,000 - £15,000 saved per employee annually

The Challenge: When Growth Outpaces Capacity

As demand for in-home care services surged, the company’s local teams struggled to keep up with recruitment and administrative processes. Managing recruitment administration in-house consumed valuable time and resources, leading to: 

  • Recruitment bottlenecks: Slow staff placement and delayed client service delivery, affecting the company’s ability to meet growing demand. 
  • Operational costs: Financial burden limited the possibilities of scaling sustainably to individual franchisees. 
  • Managerial Overload: Senior staff were spending excessive time on administrative tasks instead of focusing on strategic growth and business development. 

The company needed a solution that could bring both efficiency and compliance, without compromising service quality or control over operations. 

The Turning Point: Building a Smarter, Compliant Offshore Model

The decision to partner with Emapta came as a result to our expertise providing outsourcing soutions both to the healthcare industry and to franchised operations.

We implemented a franchise-first outsourcing model, allowing each franchisee to work directly with a dedicated offshore professional, while the franchisor maintained brand consistency and operational oversight.

This partnership introduced a fully integrated offshore recruitment administrator—based in the Philippines—whose impact was immediate.

Through Emapta’s end-to-end HR, admin, and compliance support, the offshore staff member seamlessly managed recruitment posting, candidate screening, onboarding, and administrative follow-ups, freeing local teams to focus on their core mission: delivering quality care.

Beyond recruitment, Emapta enabled access to a broad talent pool across 45 specialized roles, including payroll coordination, digital marketing, care compliance auditing, and scheduling support.

All engagements were structured with GDPR- and IDTA-compliant processes, ensuring full adherence to our partner’s local data privacy laws.

The Impact: Higher Productivity, Lower Costs

The partnership quickly translated into measurable operational and financial benefits: 

  • 40% productivity increase compared to local teams performing the same roles. 
  • £12,000–£15,000 saved annually per full-time employee, without sacrificing compensation or quality. 
  • 41 franchise branches now supported through Emapta’s scalable offshore staffing model. 
  • 80% reduction in administrative bottlenecks, with recruitment cycles fully handled by offshore Emapta talent, delivering solutions faster and more efficiently. 
  • Zero data compliance issues, supported by ISO 27001/27701-certified systems and ethical employment standards, aligned with GDPR protocols. 

What began as a single branch pilot evolved into a repeatable, secure, and scalable staffing model, empowering each franchisee to grow sustainably while maintaining centralized quality control. 

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We place integrity at the heart of everything we do and truly value the human experience. That’s why, for clients, it’s a profound and transformational process that gives them the opportunity to achieve the business growth they desire.

Tim Vorbach

Founder

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