Sales & Marketing

Outsourcing sales and marketing to the Philippines

Nearly two-thirds of professional organisations across the globe are leveraging offshore and outsourced talent to address a wide range of constraints in executing their sales and marketing strategies and building a solid competitive advantage. These businesses also reported that they have achieved better results than those who perform their sales and marketing in-house.

Both marketing agencies or firms with a small sales/marketing department are challenged with running multiple campaigns that don’t attract enough Marketing Qualified Leads (MQL), high employee burnout rate, rising Customer Acquisition Costs (CAC), inconsistent branding, and the lack of follow-through in converting their leads from onlookers to customers.

“How can you find and keep sales and marketers who can drive your sales records to an all-time high, help you establish your brand, and convince your prospects to buy your products and/or services without breaking the bank?”

In terms of finding talent, you might think the closer, the better—so other firms who followed this idea built a 100% onshore team, only to have them restructure again later on because the same issues continue to arise: attrition, costs, and performance.

How about—instead of completely resorting to extremes—you get the best of both worlds by having a blended onshore/offshore sales and marketing teams?


Why outsource sales and marketing now

Outsourcing can help your firm become more competitive and profitable with a flexible, strategic outsourced sales, and marketing staffing solution that addresses these problems:

1. Are your top sales personnel and marketers distracted by performing low-value tasks, and it’s negatively affecting both the quality of their work and your revenues?

2. Dealing with churn rates that are 10% or higher—which drives away both your prospects and your top-performing talent?

3. Are you unable to monitor multiple marketing campaigns scattered all over the place that could cost you potential leads?

4. Don’t have all the roles you need—such as graphic designers or video animators—to generate high-quality content for your website?

5. Do you lack sales representatives who can warm up your leads and guide them further down the customer journey?

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Outsourcing your sales and marketing is your key growth strategy

The above-mentioned pain points are common but not all sales and marketing firms are able to address them on time. Those who have been successful have partnered with a flexible offshore staffing or business process outsourcing (BPO) company such as Emapta to offload their high-volume tasks or even turn over their complete sales and marketing departments to dedicated offshore teams.

These offshore teams are composed of highly qualified talent who are experienced in a diverse range of sales and marketing technologies such as HubSpot, Marketo, Google Analytics, Sprout Social, HootSuite, Facebook Marketing, WordPress, SEMRush, Salesforce, Zoho, and other leading sales and marketing platforms.

Salesforce Expert   Marketo Expert   Hubspot Certification   Facebook Blueprint Certification   Bing Ads  

Sales and marketing-related vendor accreditations including Google Ads Certification, Facebook Blueprint, Twitter Flight School, HubSpot Inbound Certification, Salesforce Certification, and other vendor-specific certifications get updated very frequently, and we can either train your onboarded staff or source new talent who are equipped with these certifications that you may need to run your operations efficiently.

Sourcing from the social media capital and the top 20th English-proficient country in the world, we can build teams of expert digital marketers and sales professionals to reduce your operating expenses while also offloading tasks from your key onshore team members.

Pro Tip:

See how much you can save with sales and marketing outsourcing

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Emapta builds highly-specialised sales and marketing teams

Our sales and marketing teams are built for long-term engagement with our clients—we encourage them to integrate their organisation’s values, culture, and processes to their offshore teams. Although we provide the facilities, source, and hire talent for your company, you’re at the driver’s seat in managing and growing your offshoring team at your own pace.

OneAffiniti—a Sydney-based advertising and marketing firm—leveraged our offshore staffing platform to access Philippine-based sales and marketing talent. Founder and CEO Joel Montgomery remarked that through offshoring, they were able to create a “modern, safe and efficient environment for OneAffiniti to effectively operate a Marketing Production in the Philippines.”

“Emapta has helped us build a high-quality team, including a strong site leader, graphic designers, data entry and customer services specialist. Equally happy is our Manila team. Policies and processes are clear, facilities, high quality, pay and rewards are expertly managed and equitable.”

What makes offshore staffing flexible at Emapta is that the offshore team size, composition, and rate of growth are tailored to the needs of our client. It’s your choice to start with a huge sales team, build a hybrid of marketers and CRM specialists, migrate your entire marketing production here, or start with 1-2 roles first which specialise in the following:

• Business Development
• Inbound and Outbound Sales
• Post Sales Services / Customer Success
• Digital Marketing
• Creative Services/Copywriting

If you’re not ready to build a team yet, you can start by hiring any of these sales and marketing roles:

• Digital marketing specialist
• Customer relationship management (CRM) specialist
• Art director
• Graphic designer
• Video editor
• Animator
• Copywriter
• Content writer
• Content manager
• Social media specialist
• Online community manager

• Project manager
• Account manager
• Website developer
• Business development manager
• Search engine optimisation (SEO) specialist
• Pay-per-click (PPC) specialist
• Market researcher
• Media buyer
• Telemarketer
• Sales representative (voice/non-voice)

At Emapta, we proudly partner with companies of all sizes – from all corners of the world – who call on our experience and expertise to help them achieve their goals.


Honesty, loyalty, and great teamwork are paramount to their success. As it is to ours. Which is probably why close to 652 different companies have chosen to trust us with their outsourcing requirements.

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