CASE STUDY
Acumen Data’s Strategic Expansion to Drive Global Growth
Acumen Data, a company in smart solutions across nineteen countries, needed a way to support their rapid growth without incurring excessive costs. Their innovative software streamlined manual processes, but scaling up posed challenges. They required a flexible, cost-effective solution that could sustain their business vision while maintaining the quality their clients relied on.
The Challenge
Acumen Data’s growth was constrained by high operational costs and the complexities of local hiring. As the company sought to expand its operations, they faced the challenge of scaling up while keeping expenses in check. The advisory board’s aggressive growth targets placed additional pressure on Acumen’s leadership to find a strategic solution that would allow them to expand efficiently.
Three options were evaluated:
- Resourcing locally
- Full outsourcing
- Offshoring
The cost of expansion in their home country, Australia, proved to be unsustainable. They needed a partner who could offer a solution without compromising quality or the company’s core values.
“There was operational transparency. The payment structure was clear, and it allowed us to shape our packages as we needed. Emapta offered us the resources, but more importantly, they aligned with our values and allowed us to stay in control.”
The Solution
Acumen Data’s leadership explored various locations across India, the Philippines, and Malaysia. During his visit to Manila, Chris Winfield-Blum, the company’s Chief Operating Officer at the time, discovered Emapta. He found that Emapta’s business model offered more than just an offshore team — it provided a true partnership that resonated with Acumen’s corporate values.
Acumen was particularly drawn to Emapta’s commitment to transparency and the flexibility to tailor staff packages that met their operational needs. The solution allowed Acumen to build a small, agile team of 6-10 people in Manila, avoiding the $200,000 investment they would have needed in Australia.
Access to Highly-Skilled Talent
Acumen required a team of 6-10 skilled professionals, specializing in transforming manual processes through their software solutions. Emapta helped Acumen source the right talent to meet their expansion goals while staying within budget.
Cost Efficiency and Savings
By setting up a dedicated team in Manila, Acumen reduced labor costs significantly compared to local hiring. The operational transparency and flexibility Emapta offered allowed Acumen to reinvest in other areas of their business.
Cultural Alignment and Integration
The team in the Philippines worked closely with Acumen’s internal teams, aligning with the company’s values and maintaining high performance. The collaborative culture fostered by Emapta ensured seamless integration of the offshore team.