CASE STUDY

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Acumen Data’s Strategic Expansion to Drive Global Growth

Acumen Data, a company in smart solutions across nineteen countries, needed a way to support their rapid growth without incurring excessive costs. Their innovative software streamlined manual processes, but scaling up posed challenges. They required a flexible, cost-effective solution that could sustain their business vision while maintaining the quality their clients relied on.

The Challenge

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Three options were evaluated:

  • Resourcing locally
  • Full outsourcing
  • Offshoring

The cost of expansion in their home country, Australia, proved to be unsustainable. They needed a partner who could offer a solution without compromising quality or the company’s core values.

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Chris Winfield-Blum | Former Chief Operating Officer

The Solution

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Acumen Data’s leadership explored various locations across India, the Philippines, and Malaysia. During his visit to Manila, Chris Winfield-Blum, the company’s Chief Operating Officer at the time, discovered Emapta. He found that Emapta’s business model offered more than just an offshore team — it provided a true partnership that resonated with Acumen’s corporate values.

Acumen was particularly drawn to Emapta’s commitment to transparency and the flexibility to tailor staff packages that met their operational needs. The solution allowed Acumen to build a small, agile team of 6-10 people in Manila, avoiding the $200,000 investment they would have needed in Australia.

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Access to Highly-Skilled Talent

Acumen required a team of 6-10 skilled professionals, specializing in transforming manual processes through their software solutions. Emapta helped Acumen source the right talent to meet their expansion goals while staying within budget.

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Cost Efficiency and Savings

By setting up a dedicated team in Manila, Acumen reduced labor costs significantly compared to local hiring. The operational transparency and flexibility Emapta offered allowed Acumen to reinvest in other areas of their business.

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Cultural Alignment and Integration

The team in the Philippines worked closely with Acumen’s internal teams, aligning with the company’s values and maintaining high performance. The collaborative culture fostered by Emapta ensured seamless integration of the offshore team.

The Results

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With the support of Emapta, Acumen successfully built its offshore team, reducing operational costs while driving growth across new markets. The dedicated team in the Philippines delivered consistent, high-quality results, enabling Acumen to focus on strategic expansion. The scalable workforce provided by Emapta continues to support Acumen’s long-term global growth plans.

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