Emapta strengthens its leadership presence in Australia and New Zealand with the appointment of Peter Anson, bringing deeper regional support and strategic value to clients.
Sydney, Australia – [April 22, 2025] – Emapta, a fast-growing leader in outsourced talent solutions, has appointed Peter Anson as its Managing Director for Australia and New Zealand (ANZ). In this role, Peter will lead the company’s ANZ operations with a clear focus on expanding market presence, deepening client relationships, and driving business transformation across the region.
Peter brings more than 30 years of leadership experience in large organizations delivering B2B services, spanning industries such as federal government, utilities, finance and insurance, large retail, and banking. He has held roles with full P&L responsibility and has been accountable for overall sales and client relationship management throughout most of his career.
Peter’s appointment marks a strategic move for Emapta to further embed a client-first mindset across its regional operations. Over the years, Peter has also helped clients leverage technology as an enabler, supporting transformation, improving operational performance, and enhancing service delivery.
“As we continue to grow in the region, my focus is on strengthening Emapta’s role as a true partner, helping clients achieve the goals that led them to outsource. We’ve built strong relationships with hundreds of ANZ clients, mostly through referrals. We’ve actually been one of Australia’s best kept secrets. Now, we’re investing in greater visibility so more businesses can access the same level of service and value our clients already rely on.”
Before joining Emapta, Peter served as CEO of a multi-location services company where he led large-scale workforce expansion efforts through outsourcing, particularly during the global pandemic. His approach helped strengthen operational resilience and customer experience uplift in challenging times, setting a model that was later adopted by other business units within the broader international group.
“Peter is an exceptional leader with a strong history of building and nurturing client relationships. As a former CEO and long-time client of Emapta, he brings unique insight into what drives true partnership and performance. His ability to connect with people, foster trust, and deliver strategic value in the ANZ market makes him uniquely equipped to drive success for Emapta, our clients, and our teams across the region.”
On why the role excites him, Peter shared, “The benefits of outsourcing go beyond efficiency. They allow clients to free up capital and reinvest in areas that support growth, all while maintaining or even enhancing customer experience. It’s incredibly exciting to lead a business that helps clients realize this value every day.”
Peter’s appointment reinforces Emapta’s commitment to not just growing in the region, but doing so in a way that directly empowers its clients—by making it easier to access talent, respond to change, and achieve sustainable growth.
For media inquiries and further information, please contact:
Kim Minor
Senior Vice President, Emapta
kim.minor@emapta.com
Emapta is a trailblazer in the outsourcing industry, redefining traditional outsourcing by creating a new standard for how businesses leverage offshore and nearshore teams. With a focus on providing dedicated, top 1% high-performing teams from the world’s most skilled talent hubs, Emapta goes beyond cost reduction to deliver true value, optimizing operational efficiency and resource management for its clients as a seamless extension of their onshore operations.
Operating in over 30 countries, Emapta celebrates 15 years of consistent growth, supporting over 900 clients with a global workforce of more than 10,000 team members. The company’s commitment to employee welfare has earned it recognition as one of the “Best Companies to Work for in Asia” and contributes to industry leading attrition rates in the industry.
Emapta’s innovative staffing solutions are tailored to meet the evolving needs of its clients, ensuring each partnership is productive, sustainable, and forward-thinking. By continuously adapting to market demands, Emapta remains at the forefront of outsourcing, setting the stage for the future of work and accessing the Top 1% Global Workforce.
