In the ever-evolving digital marketing industry, staying competitive requires exceptional talent, streamlined operations, and the ability to scale quickly.
For Theodore Massillon, CEO and Founder of Nom Media, a dynamic marketing agency specializing in email marketing, SEO, video production, and more, achieving this balance was no easy feat.
Local talent pools fell short of his high standards, and finding the right people was becoming a bottleneck to growth.
That all changed in 2023, when he contacted Emapta on the recommendation of a colleague. What followed was a transformative journey that quintupled Nom Media’s offshore workforce and tripled its revenue in just one year.
CHALLENGE
Finding High-Quality Talent
For Theodore, the mission was clear: assemble a team capable of meeting his clients’ expectations and deliverables at a consistently high standard. Yet, local hiring efforts proved to be both time-consuming and disappointing.
“The deliverables weren’t up to the quality we needed,” Theodore shared. The local talent pool struggled to meet the demands of a competitive industry that required creativity, forward-thinking, and an ability to thrive under tight deadlines.
Theodore had considered outsourcing in the past, but it wasn’t until a colleague recommended Emapta that he decided to explore the option further. “The referral gave me the confidence to move forward,” he said, acknowledging the importance of working with a trusted partner.
THE EMAPTA EXPERIENCE
Setting a New Standard for Outsourcing
In early 2023, Theodore made his first hire through Emapta. From the start, he was struck by the professionalism and attention to detail that defined Emapta’s approach. Unlike other outsourcing companies, Emapta didn’t just provide resumes—they offered a comprehensive pre-qualification process to ensure candidates aligned with Theodore’s job descriptions and company culture.
“The hiring process with Emapta is fairly easy, especially with their online portal,” Theodore noted. This streamlined hiring process allowed him to focus on what truly mattered: scaling his agency.
Aligning Talent with Company Culture
One of Theodore’s concerns about outsourcing was maintaining his agency’s work culture. Yet, Emapta excelled in this area, providing offshore talent that seamlessly integrated into his team.
“They’re not just employees—I see them as part of my team. Emapta was very good at aligning offshore talent with our work culture and standards.”
This alignment wasn’t by chance. Emapta’s in-depth candidate screening ensured that each hire embodied the qualities Theodore valued: creativity, teamwork, and a forward-thinking mindset.
THE IMPACT
Scaling Operations and Driving Revenue Growth
Key Stats
Tripled revenue compared to the previous year
Expanded team by 55 employees
Freed up time to focus on scaling and high-value clients
Reduced hiring costs by one-third while maintaining quality
Scaling with Confidence
One of the most significant advantages of outsourcing was the ability to scale operations effortlessly. His new hires took charge of managing existing client accounts efficiently, leaving Theodore the freedom to focus on acquiring new clients and pursuing growth opportunities.
“Without Emapta, I don’t think I’d be where I am today,” Theodore said. “Their support has been a godsend.”
This newfound flexibility enabled Theodore to take bold steps, including expanding his service offerings and onboarding more clients. As a result, the agency is now on track to triple its revenue compared to the previous year.
Cost-Effective Solutions
Another key factor in Theodore’s success was the cost-effectiveness of outsourcing talent to the Philippines. “The talent that Emapta provides is amazing, and it came at a third of the cost,” he explained.
By reducing overhead costs without compromising on quality, Theodore was able to reinvest in his business. This included hiring more employees, diversifying his team, and implementing a reinvestment strategy to fuel future growth.
WHY EMAPTA STANDS OUT
The Key to Outsourcing Success
For CEOs and Managing Directors considering outsourcing, Theodore’s experience underscores the importance of partnering with the right agency. Emapta’s unique approach combines tailored solutions, exceptional customer service, and a deep understanding of their clients’ needs.
The Benefits of outsourcing offshore talent with Emapta
Access to Top 1% Talent
Emapta’s talent pool in the Philippines provided Theodore with skilled professionals who exceeded his expectations.
Streamlined Hiring Process
Streamlined Hiring Process: From pre-qualification checks to candidate alignment, Emapta’s thorough process saved time and ensured quality. Scalability: With Emapta’s support, Theodore was able to scale his team globally and manage growth efficiently.
Cost Savings
The affordable outsourcing solutions allowed Theodore to allocate resources strategically, driving revenue growth without sacrificing quality.
Seamless Extension of Workforce
Emapta ensured that offshore employees became an integral part of Theodore’s team, aligning with his company’s values and culture.
Transparent pricing and hiring mode
Emapta offers an unique approach in the talent services industry. Some of the perks of partnering with Emapta are: contracts with no salary markups, hidden fees, fixed long term contracts or mandatory minimum hires.
A BRIGHT FUTURE
Growth Fueled by Outsourcing
With Emapta as a trusted partner, Theodore plans to continue expanding NOM Media’s capabilities—next up, building a remote marketing team to fuel even more growth.
“If you’re scared about outsourcing, find a good company like Emapta that has amazing customer service and walks you through the process,” Theodore advised.
For Theodore, the decision to partner with Emapta wasn’t just a step—it was a leap forward. “Without Emapta, I wouldn’t have been able to take the steps I’ve taken so far. Maybe I would have, but it would have taken a lot longer.”
Why Outsourcing with Emapta is a Game-Changer
Theodore’s success story highlights the transformative power of outsourcing for small businesses and agencies. By partnering with Emapta, he gained access to a world-class talent pool, reduced costs, maintained quality, and unlocked the potential to scale his business rapidly.
For leaders considering outsourcing, Theodore’s journey is a testament to what’s possible when you work with a trusted partner like Emapta. Whether you’re looking to build a remote team for marketing, improve client deliverables, or simply free up time to focus on growth, Emapta offers the expertise and support to make it happen.
Ready to scale like NOM Media?
Learn how outsourcing can help your business grow faster while reducing costs.
Emapta is a trailblazer in the outsourcing industry, redefining traditional outsourcing by creating a new standard for how businesses leverage offshore and nearshore teams. With a focus on providing dedicated teams from the world’s most skilled talent hubs, Emapta goes beyond cost reduction to deliver true value, optimizing operational efficiency and resource management for its clients.
Operating in over 30 countries, Emapta celebrates 15 years of consistent growth, supporting over 900 clients with a global workforce of more than 10,000 team members. The company’s commitment to employee welfare has earned it recognition as one of the “Best Companies to Work For in Asia” and contributes to one of the lowest attrition rates in the industry.
Emapta’s innovative staffing solutions are tailored to meet the evolving needs of its clients, ensuring each partnership is productive, sustainable, and forward-thinking. By continuously adapting to market demands, Emapta remains at the forefront of outsourcing, setting the stage for the future of work.
